The newest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study highlights substantial achievements for Ford Motor Company. The annual industry benchmark confirms that Ford continues to enhance owner delight through superior design, performance, and vehicle usability.
How Did Ford Do?
Ford placed ninth among mainstream vehicle brands in the 2026 study, surpassing the mass-market average score. The automaker gained 11 points on its total APEAL index, bringing its score to 849 out of 1,000—a solid indicator of rising brand sentiment among new car buyers.
Gains Made Across the Board
The evaluation captured improvements across key ownership attributes. Vehicle owners noted greater satisfaction with interior storage solutions, exterior aesthetics, engine performance, and overall manufacturing quality. High marks in customer experience metrics reflect Ford's ongoing efforts to refine every aspect of the drive.
Ford Tops Mainstream Brand Rankings
Ford's top placement among mainstream brands in the J.D. Power Initial Quality Study (IQS) highlights its quality-first focus. This momentum carried into the APEAL Study, where the Ford Super Duty earned first place in the Large Heavy-Duty Pickup category for the third consecutive year, and the iconic Ford Mustang secured top honors among Sporty Cars for the second year in a row.
What This Means for Ford Going Forward
These study findings validate Ford's focus on practical vehicle innovations and robust powertrain engineering. By delivering vehicles that combine towing capability, modern comfort, and dependable quality, Ford maintains strong market momentum. Drivers interested in experiencing a new Ford vehicle are encouraged to contact Mall of Georgia Ford or visit today.